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How long do you think we'll keep seeing "formerly Twitter"?

I'm genuinely curious about peoples thoughts on this.

It made sense for a while. But the branding change was 16 months ago. The URI change was 3 months ago. Everybody knows now what X is. Yet for some reason, I still see in news stories today:
"... on X — formerly known as Twitter — and said ..."
I really don't think that's needed anymore. But I'm always one to want changes as fast and painless as possible.

So what do you think would be an appropriate amount of time to keep reminding everyone that Twitter is now X?
Months?
Years?
How many?

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  • My mind keeps coming up with tag lines for X….

    X:

    … where the fruits of piracy can be found

    … - rated best for quirky images

    … where you’ll find that special someone you realized you DON’T want to spend the rest of your life with.

    Anyone got more?

    • X: It's like Twitter, but it's shitter.

    • ...the best coffee shop for nazis. ...a modern dating app for the ugliest humanity has to offer. ...bro! ...this is what happens when you abuse ketamine.

83 comments