Lionsgate Signs Deal With AI Company Runway, Hopes That AI Can Eliminate Storyboard Artists and VFX Crews
Lionsgate Signs Deal With AI Company Runway, Hopes That AI Can Eliminate Storyboard Artists and VFX Crews
The studi says that replacing human artists with AI will save “millions and millions of dollars.”
Lionsgate has become the first significant Hollywood studio to go all-in on AI. The company today announced a “first-of-its-kind” partnership with AI research company Runway to create and train an exclusive new AI model based on its portfolio of film and tv content.
Lionsgate’s exclusive model will be used to generate what it calls “cinematic video” which can then be further iterated using Runway’s technology. The goal is to save money – “millions and millions of dollars” according to Lionsgate studio vice chairman Michael Burns – by having filmmakers and creators use its AI model to replace artists in production tasks such as storyboarding.
In corporate jargon terminology, Burns said that AI will be used to “develop cutting-edge, capital-efficient content creation opportunities.” He added that “several of our filmmakers are already excited about its potential applications to their pre-production and post-production process.”
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AI writes stories / storyboards. Hollywood continues to make trash. Nobody buys it. Hollywood: "Wow. Why didn't THAT work?"
It's like watching someone hit themselves in the nuts with a mallet.