YouTube is Losing The War Against Adblockers
YouTube is Losing The War Against Adblockers
- YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
- Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
- Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
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I pay for Nebula and try to watch as much as I can there. The content is more "pleasant department store" and less "Mexican public market".
I do watch YouTube regularly when channel-surfing, but if I ever see an ad (which happens only on mobile devices), I close it immediately and do something else. It's not that I don't think I should be able to watch everything for $0, but YouTube ads are so jarring, random, irrelevant and just make me sick. They literally ruin whatever I was watching and make me sad to exist.
It can be exhausting to wade through the absolute meat market of click bait titles and thumbnails to find something that not only looks interesting but won't abuse me with infomercial-form audio/visuals.
YouTube enables and promotes the "content creators" who abuse human psychology to accumulate views, likes, subscriptions, etc. The best thing that could happen is they continue to be exposed as the drug dealer they are.
It’s always laughable to me that these companies are able to have the meta data on our entire lives and yet show ads for shit we don’t even want.
I'm a lesbian, Google has enough data on me to know I'm a lesbian, I live with women, don't really hang out with men at all. I use a bunch of Google services so I know Google knows this about my living situation.
SO MANY FUCKING ADS FOR MANSCAPED, WHHHYYYYY. I am not the target market for this Google.
I've taken to blocking the ads, still more Manscaped. Is it cause blocking = engagement? "Oh wow, she interacted with this ad to block it but ignored the others, what a good ad placement!"
But multiple women living, eating and sleeping together means they are just good friends. ~historians
what, women don't shave their coochs? (coochiii? what is the multiple of cooch?)
by analogy with goose,
ceech
the thought is "not what you want, what THEY want you to want".
If your favorite brands and IPs aren't as profitable as Mypillow and Regressive Fake University ads (well not mypillow anymore thankfully)
That's the key difference and why nearly every idle auto-play leads to the alt-right within a few hundred views.
Shit you don't want yet. That's the idea of ads, trying to sell you shit you don't want or need. Why advertise the stuff that you're already buying?
Advertisements are for a large part about brand recognization. Even if you're not going to buy the product, the fact that you remember the brand means the ad has worked.
There are tons of products I'd impulse buy, old lego sets, spice and hot sauce samplers, custom gaming dice.
I won't normally go out to shop for them but if they show up as an ad I may click and buy.
But they NEVER advertise anything to me that I like or am interested in. It's always bullshit
Exactly. Show me ads for guitar parts, pen inks, and 80’s kid stuff. I would impulse buy the shit out of that. Instead it’s “Want this loot box filled with bullshit that a hipster is trying to sell”. No thanks.
Because an animated 5 second ad telling me to buy more dice and horde them like the goblin I am would work on me!
Not to mention 50 different variants of the same annoying loud video ad, so that even when you block it, you have to do it 49 more times to actually stop seeing it.
And the problem with the same irrelevant and animated ad repeated 5 times on the same webpage
Look at it this way, Google stopped caring about their viewers as anything more than wallets to empty years ago. Now they're going through the same cycle with advertisers. They don't care if the ads land, or the targeting works, just that they can convince them to keep buying ad space.
Eventually the ROI will show as not worth it to the advertisers, but by then Pichai and the rest of the C-suite will be pulling the same scam at another company whose investors are more greedy and stupid than saavy.
Because the horrible truth of America now, is that CEOs and their ilk have stopped caring about creating value, or building a sustainable business model with long term revenue. Now they just look at witless investors as wallets to be emptied too.
So I paid for nebula, but it seems totally vacant. I'm not mad, I'm happy to spend the money supporting small creators/any independent endeavour, but am I missing something??
The app isn’t exactly optimised for finding content. There’s a lot on there, but it always takes me a while to figure out which submenu gives me the goodies.
it seems totally vacant
OP did say that "the content is more “pleasant department store”". Have you been to a department store lately? They're pretty vacant lol
It's relatively new and has a small userbase. I doubt it will ever get as active as youtube but that isn't necessarily a bad thing.
I'll be honest, one of the parts I really like about the show Jet Lag is when they reccomend channels to watch at the end of the episode.
I'd check out the podcasts - I like It's Probably Not Aliens