Big adventures can start with the smallest steps. Bloomburrow Value Boosters are a new way to enjoy the latest Magic cards.
At select retailers, you may see a new kind of booster available. While Collector Boosters are perfect for fans who want all the coolest cards, and Play Boosters are built to bolster collections by being opened to play Magic, Value Boosters are a smaller, lighter booster that contain a handful of new cards any fan can enjoy—a budget-friendly way to experience Bloomburrow. Each Value Booster contains 3 commons, 2 uncommons, 1 wildcard of any rarity, and 1 card that may be a land, a traditional foil, or a Special Guests card.
These feel really bad for any enfranchised players, but my guess is that these are meant to be for complete newbies who don't care about resale value or playability. The idea is that kids can drop a buck on some cards that look cool, and be a gateway into wanting more cards later on, or people can use them as stocking stuffers or Halloween treats.
No established player should spend money on this. I know it feels predatory to offer "low value" boosters like this to the uninformed, but the uninformed were never going to sell their cards to a shop.
At the size of half a pack, and without a guaranteed rare, I really hope they don't retail for more than $0.99-$1.50. If they hit $2 then they're truly a failed product.
As a side theory, these could just exist to drive people to more willingly spend on Play Boosters. It's like the small soda at fast food restaurants; it's a small price jump to get considerably more value, so the Play Boosters looks way better in comparison to this cheap product.
I honestly think they're going to try selling these for $3, which is absolutely bonkers nuts but I think their plan was to raise the "normal" booster price and then sell this garbage for around the original booster price.