They probably don't do grocery shopping or pay attention that closely to their household finances. My guess would be most of them have a spouse who is aware of the increasing prices.
Random anecdote time. A few weeks ago, I was having dinner with my parents and commented on how my fridge had a stupid amount of corn since the store was practically giving it away (post memorial day. They must have overestimated the holiday surge). The conversation went to how we couldn't husk the corn in stores anymore (post covid), and my dad was adament they changed the policy to increase the weight and therefore cost.
Except, at least around here, corn is not and has never in my life been sold by weight. He had just been in the grocery store so rarely that he does not know how corn is sold. Since they have enough income to absorb the cost, he probably wouldn't be aware of the increase if not for hearing about inflation on the news.
Old people getting mad about shit they don’t understand, a classic.
My dad blames our Prime Minister for inflation as if it’s not a global crisis and as if Canada isn’t among the top ten countries in the world when it comes to mitigating the effects of inflation.
Does your dad have hobbies or anything? I find the ones most ready to start making shit up seem to be the ones who just work until they go home and then do basically nothing once they get there. Such little interaction with the rest of the world isn’t healthy.
I got a job that pays much more (going from underpaid to reasonably paid), so I'm probably in that 20% who didn't really notice. I also moved to a higher cost of living area at the same time, so some of it was attributable to that.
I achieved FT WFH during the pandemic and moved from a VHCOL area to a LCOL. We make nearly double the median income for our new area and our food costs have increased so much our discretionary spending has basically stayed the same as before the move.
If we hadn’t had the opportunity to move, I don’t know how we’d be getting by now.