Ford asks suppliers for ideas to cut EV costs in an all-win-or-lose push for profitability
Ford asks suppliers for ideas to cut EV costs in an all-win-or-lose push for profitability
Ford is putting “everything on the table” to keep up with Tesla and fast-rising Chinese EV makers like BYD. In...
You're viewing a single thread.
Lets look at Ford's entire EV Lineup:
- Mustang Mach-E
- F-150 Lightning
Ford really covered the entire spectrum of practical car types there.
The F-150 Lighting is an F-150. Snooze.
Why call the Mach-E a Mustang? It looks more practical/chubby like a Ford Fusion. It is classified as an Electric SUV. You have alienated Mustang users by your design and non-Mustang users by its name. You don't have to call it a Mustang because it goes fast. It's an EV. we know it goes fast.
They glued an iPad to the Infotainment system (unlike the 2024 ICE Mustang). They keep pointing out on their website that the Mustang can't tow. Why not? It does not have a transmission. Users online say it can tow 3500lbs with mods. Sell that.
It's not the fault of the suppliers. I don't even care about the price at this point. Ford just didn't design a competitive EV.