Is there anywhere one can get more context in this? Seems to me like Superstore tends to be one of the more affordable options, so how do we reconcile that with them taking excessive profits? Are they doing enough volume compared to the competition that they’re that far ahead in economy of scale, have they been able to convince their staff to accept significantly lower compensation compared to the competition? Is this just people’s dissatisfaction being pointed at the biggest player even though the whole market follows the same trend?
Yes when the grocery price increases are higher than inflation's rate of increase. When profits of grocery chains are rising higher than rate of inflation in general, they are using inflation as an excuse to keep jacking up prices.