If you were asked to name some of the most enduring and iconic media franchises of all time, Lord of the Rings is one at the very top of the list; Tolkien’s Middle-Earth saga is not only a touchstone in high fantasy, but in all popular culture as well, and that’s something that should be […]
Lord of the Rings needs to be 'one of the biggest gaming franchises in the world,' Embracer interim COO Matthew Karch said in a recent speech to investors that also dealt with restructuring the company itself.
We own Lord of the Rings, and we know we need to be exploiting Lord of the Rings in a very significant fashion and turning that into one of the biggest gaming franchises in the world.
(emphasis added)
The word choice here says it all. I have doubts they will make anything other than cash grabs with the LOTR IP.