DMs, what are your favorite parts of running this game? Players, what are yours?
I've started running Curse of Strahd and have been having a ton of fun making wacky homebrew things for my party and tweaking the module. Unbeknownst to the players so far, I have made them all a secret Dark Power trying to use them to usurp Strahd and Vampyr, and they're just waiting to offer their dark gift.
For example, I have a druid with some fire giant ancestry who loves Produce Flame and is their front line, so he'll be offered a slightly weaker Rage with the Path of the Storm Herald desert feature to use once per long rest. The celestial warlock would get charges to boost his Eldritch Blast damage and some secondary healing in exchange for sapping his life.
Giving my players powerful upgrades alongside typical class advancement can make some encounters harder to balance around, but as long as we're all having fun who cares about balance??
I do almost entirely solo, but my favorite part is the unexpected.
If you play a computer game, you know what's going to happen or what's within the boundaries of the simulation it's running. Tabletop isn't like that. It can spiral into anything and end up anywhere. That's very refreshing and mentally engaging.