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Embrace, Extend, and Exploit: Meta's plan for ActivityPub, Mastodon and the fediverse

cross-posted from: https://lemmy.world/post/9799372

What's Meta up to?

  1. Embrace ActivityPub, , Mastodon, and the fediverse

  2. Extend ActivityPub, Mastodon, and the fediverse with a very-usable app that provides additional functionality (initially the ability to follow everybody you're following on Instagram, and to communicate with all Threads users) that isn't available to the rest of the fediverse – as well over time providing additional services and introducing incompatibilities and non-standard improvements to the protocol

  3. Exploit ActivityPub, Mastodon, and the fediverse by utilizing them for profit – and also using them selfishly for Meta's own ends

Since the fediverse is so much smaller than Threads, the most obvious ways of exploiting it – such as stealing market share by getting people currently in the fediverse to move to Threads – aren't going to work. But exploitation is one of Meta's core competences, and once you start to look at it with that lens, it's easy to see some of the ways even their initial announcement and tiny first steps are exploiting the fediverse: making Threads feel like a more compelling platform, and reshaping regulation. Longer term, it's a great opportunity for Meta to explore – and maybe invest in – shifting their business model to decentralized surveillance capitalism.

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  • the fediverse is so much smaller than Threads

    Is that a typo?

    • It's not a typo but I see what you mean, I meant that it has a lot fewer people in it but it's not great wording and I'll fix it. Thanks!

      • How many people are on Threads? I don't get it, theres wayy more people on the fediverse than Threads, no?

        • No, Meta claims that Threads has 100 million monthly active users, the fediverse as a whole has 1.4 - 1.7 million depending on whose statistics you use. Even if they're exaggerating, it's still much got a lot more users.

          • Wut? Email is federated and has at least a billion users.

            • When people say "Fediverse", it's almost always in reference to federated social media. In other words: email doesn't count.

              • Exactly. XMPP has hundreds of millions of users too (billions of you count WhatsApp's non-standard version) and Matrix has close to 100 million but we don't consider them part of the fediverse either.

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