Volkswagen says its core VW brand is ‘no longer competitive’
Volkswagen says its core VW brand is ‘no longer competitive’
edition.cnn.com Volkswagen says its core VW brand is ‘no longer competitive’ | CNN Business
Volkswagen’s original brand is “no longer competitive,” the company’s brand chief warned Monday, owing to high costs and low productivity.
“With many of our pre-existing structures, processes and high costs, we are no longer competitive as the Volkswagen brand,” Thomas Schaefer told staff during a meeting at the German carmaker’s headquarters in Wolfsburg, Germany, according to a post on the company’s intranet site seen by Reuters.’
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VW has lost their way. It’s supposed to be the “people’s car”. Not a car for the rich. What does that IDBuzz start at? Over $60k? 🤦♂️
9 comments