Call it what you want, but for the consumers, this is a massive win. Just like back in the days with x86, Intel kept releasing overpriced garbage without any competition, is what Qualcomm are doing today with ARMv8
Its why people eant that contract with qualcomm and microsoft to expire.
Albeit also bad for the future market, Nvidia is already itching to unseat x86 and qualcomm on pc if it can. (Part of the reason why the Nvidia buyout of Arm had to be stopped)