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So with shrinkflation, what's the long term goal here? I mean, at some point you can't make the product any smaller right? Surely we won't be paying $75 for one microscopic piece of flour.... right...?
They introduce a bigger size later until they phase out the pitifully small one
At some point they reintroduce bigger sizes again while keeping the previous price. They can then go back to decreasing the size of the new big pack that is more expensive than the old big pack.
13 comments