How did Ikea's Blajah became the symbol of the trans community ?

I feel stupid for asking, but how did the trans community decided that the giant shark Blajah will become their favourite plushie ?

I mean it looks awesome... but why that one ?

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I think it's a Marge Simpson "they just think it's neat" situation
- This is exactly the reason, it became a meme (like Fallout New Vegas becoming a thing in the trans community before it) and people ran with it. People have retroactively said that it's because blåhaj is trans pride colors but it wasn't the initial reason.

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