He didn't want to die, but that didn't stop him from wanting to make more money while undermining his own survival. Basically they were making fun of the self destructive, profit over everything else and infinite growth at all costs philosophy of capitalism and corporate culture. I think the writers' intention was for him to be the personification of capitalism.
Yeah that's what I figured. I was just confused because he doesn't save his own skin like any IRL capitalist would. But if he's supposed to be a personification of capitalism as a system it makes sense