The Spectacular Rise and Fall of Fake Meat in America
The Spectacular Rise and Fall of Fake Meat in America
Derek and Deena Shanker talk about the spectacular rise and fall of fake meat—and what it tells us about food, taste, politics, and technology
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The provided transcript doesn't explain the fall...
I can explain the fall. They're all really expensive, and times are hard. For people experimenting with eating less meat, it's a luxury and meat is just cheaper. For full vegetarians, it's a luxury and vegetables are just cheaper. It seems they just haven't managed to reach a wide enough audience to bring costs down. Which is a shame in my opinion. I eat meat, but I do like to use the replacements to reduce my meat consumption, and some of them are honestly quite good. Beyond burgers for example I love. And a lot of replacement minced meat is great for things like Bolognese where it's not the main focus.
Agreed, seems like the price point would have to be significant or you’re going to miss a lot of possible consumers.
Yeah I was going to say, they explained that meat substitutes are down “80%!” and then they just go on for 8 paragraphs about how the want to change the world.
Bad article.