The streamer who spent $1M on an esports team says esports is a terrible business: ‘Everyone is losing a lot of money’
The streamer who spent $1M on an esports team says esports is a terrible business: ‘Everyone is losing a lot of money’
Disguised Toast has shared a blunt, bleak look at the current state of the esports business in North America.
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I've never understood how esports teams make money. Does anyone know? I know regular sports teams make money thru ticket sales, advertisements, and merch. Does that carry over? There are no stadiums, so idk how that works. (I don't watch esports.)
Ad revenue, I assume. If you're watching a stream of a match, you're seeing ads at commercial breaks, on the jerseys, through the commentators branded coffee mugs etc. I assume it's also harvesting various consumer profile data that they can sell or exploit as well.
People also do buy merch, collections, in-games skins based on their favorite teams, etc too.