Privacy-Preserving Attribution | Firefox Help

Firefox 128 introduces privacy-preserving attribution, allowing advertisers to measure campaign performance while protecting user privacy.

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It was surprising to see this from Firefox, and even more unsettling was the fact that this was turned on by itself in my desktop firefox settings since the last update. So it was opt-out by default, while I expected this to be opt-in, just like their telemetry.

Not good. Nope.