I wonder what the marketing pitch was for Uncrustables
I wonder what the marketing pitch was for Uncrustables
Some ideas that came to mind:
- What if we made a pizza pocket but with jam and peanut butter?
- You know how Nutella on toast is one of the easiest things to make? What if we made it even easier?
- You know how people make a cup of tea and forget about it? What if we made a sandwich that worked like this?
Just a silly thought I had when in the shower I wanted to share.
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It was made by 2 North Dakota dads at the request of their wives. It took just a couple of years for the idea to take off, marketing the product to scools. It was then sold to Smuckers in 2003. So the pitch probably went something like, "you two are inventors, can't you make this easy sandwich.... easier?"
10 comments