What popular product do you think is modern day snakeoil?
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If you run a website: Paid SSL/TLS certificates. Free ones like Let's Encrypt and ZeroSSL are just as good, and can be automatically renewed.
The company I work at insists we need all certs to go through a paid company...even internal only certs on our domain.
yeah for corporate stuff you can get like ev certs that also verify ownership of the company. not any safer for users tho
EV certs used to make the address bar green, so there was a tangible benefit to them. These days, they look exactly the same. It proves that the ownership has been verified, but if no users even see that, does it even matter?