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Ford slashes prices of F-150 Lightning trucks as EV wars heat up

www.reuters.com Ford slashes prices of F-150 Lightning trucks as EV wars heat up

Ford deepened a price war in the electric-vehicle industry on Monday by slashing the prices of its F-150 Lightning trucks, including a 17% cut for the base model, as it aims to boost its share of an EV market dominated by Tesla .

Ford slashes prices of F-150 Lightning trucks as EV wars heat up

From the article:

The base Pro variant of Lightning now carries a suggested retail price of $49,995, compared with its prior price of $59,974, while the higher-end Platinum model will cost about 6.2% less, at $91,995.

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