Then they should set a reasonable price, not $20 million dollars for allowing access to data in useful volumes. I wonder how long it's gonna take until reddit starts collapsing fully, the first few proverbial chains have broken so the ball is rolling.
They could have easily instituted a "pay for gold and get unlimited API access", and then have Apollo etc show users how to make a devkey and put it in Apollo.
That would have covered costs easily, and show real subscriber. But nope.
I hope they cannibalize themselves in this race to the bottom for their IPO :D