Instant Brands — maker of the Instant Pot — files for bankruptcy
Instant Brands — maker of the Instant Pot — files for bankruptcy
Since COVID, company has faced "additional global macroeconomic and geopolitical challenges," CEO Ben Gadbois said.
Since COVID, company has faced "additional global macroeconomic and geopolitical challenges," CEO Ben Gadbois said.
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How tf could they go bankrupt, nearly every person I know has an instapot. It's a household name at this point, a hyper successful product.
If every household has one, who is buying new ones?
Me, I wanna buy a new one! Was planning on getting my friends one for a gift soon too. Those things are super handy.
Sometimes I wish I had a second one. I would definitely use two at the same time if I had a second.
I have two and definitely use them both simultaneously from time to time. It’s a great rice cooker too.
Similar thing happened to Crocs a few years back. They didn't wear out like regular shoes so repurchases where rare. They ended up expanding their product lines to make up for it.