Because it is too accurate

Note that Canada is still on fire, the affected area is larger than many US states, and now that the smoke isn't blowing south into the state where I live, we aren't talking about it. So, maybe a little truth to that. We, as resource-constrained individuals, have a hard time focusing at things distant from us for an extended time. It's a pro-local-survival bias, so has an evolutionary value. However, it's also a blind spot that can be ruthlessly exploited by those with something to hide.