'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'
'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'
In our State of PC Gaming roundtable, Larian's Michael Douse argues marketing isn't the right way to reach today's gaming audience.
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It's not about what players want, it's about what they'll buy, and bamboozling works way too often.
Agreed, pre-orders are a thing after all...but it's possible that it still works too often and also that gamers are becoming a bit more jaded about marketing. I don't buy anything till the Metacritic and Steam reviews are out, and I only watch gameplay videos any more cause who cares about the cut scenes? I'm sure I'm not the only one. Consumers eventually learn their lessons but then a new crop of consumers comes up.
Counterpoint: Call of Duty 27 should be out soon.
Yeah I hate that storepages have these videos that look absolutely amazing but show nothing of the actual game.
Sure it looks fancy, but it won't convince me to buy the game until I can actually see what I'm buying.
Call of Duty is a good game tho... I personally don't like it but there is a reason it's so popular. Outside of Battlefield there really isn't much else out there on the quality level of call of duty as far as arcade shooters go.
Any other good quality shooters tend to be PC only and are a lot slower paced. Squad, hell let lose, escape from Tarkov are all great shooters but those games are very slow paced compared to call of duty.
Halo is similar as is Destiny but those are in a fantasy setting and a lot of people like the realistic setting of call of duty.
Its a good game but most releases are DLC level, yet they are forcing the player to buy, at least every few releases, because you slash the remaining userbase every time you release a new game.
I think the issue is there's a constant influx of young gamers entering the market and all the old tricks are new to them. The teen to young adult age bracket is very lucrative and will never stop unless we stop having sex and procreating. If we all abstain for like 20 years, we'll finally disrupt big gaming and also have no one in chat insulting anyone's mother.
Yeah. This is probably overly cynical but the high road can also be a marketing strategy
Yes, but generally it's far less profitable.