I am so very tired of every company nonsensically shoehorning "AI" into their software to appease shareholders and investors. Discord shut down their AI chatbot in less than a year -- take notes from that.
It also attracts users. Using fad "tech" terminology makes them feel superior than the rest. They think "Oh I'm a tech expert because I use an AI toaster".
Another good example are "gaming" web browsers. Some people actually think they're better (beyond the looks).
This is a basic marketing strategy. It actually works (just for selling nonsense, of course).