Reminds me of elementary school, where they’d have us go around fund raising for months and do a race and the reward dangling in front if us was “if we make our goal, we’ll have PIZZA PARTY!”. It was never “a pizza party”, always was said as if it was a proper noun, Pizza Party. I could never figure out why they thought eating 1-2 slices of soggy delivery pizza with classmates was a huge lure for us.