The streamer has already phased out the cheapest ad-free subscription option for new signups.
Netflix Hints at Price Increases, Plans to Retire Basic Service Amid Ad-Tier Growth::Netflix says subscriptions to its ad-supported service grew by 70 percent in the fourth quarter of 2023.
Netflix already costs over $185 a year. For that price I can rent 6 5k UHD movies a month at redbox and get much higher quality viewing. I can't find 6 good things to watch any given month on Netflix. I might turn my membership back on for the final season of Cobra Kai or Stranger Things, but there's just not much else that's compelling me to spend that money.