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Disney’s Loki faces backlash over reported use of generative AI / A Loki season 2 poster has been linked to a stock image on Shutterstock that seemingly breaks the platform’s licensing rules regard...

www.theverge.com Disney’s Loki faces backlash over reported use of generative AI

A human designer isn’t likely to have made these mistakes.

Disney’s Loki faces backlash over reported use of generative AI

Disney’s Loki faces backlash over reported use of generative AI / A Loki season 2 poster has been linked to a stock image on Shutterstock that seemingly breaks the platform’s licensing rules regard...::A promotional poster for the second season of Loki on Disney Plus has sparked controversy amongst professional designers following claims that it was created using generative AI.

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  • It is morally right to be able to use others' copyrighted material without permission. For analysis, criticism, research, satire, parody and artistic expression like literature, art, and music, In the US, fair use balances the interests of copyright holders with the public’s right to access and use information. There are rights people can maintain over their work, and the rights they do not maintain have always been to the benefit of self-expression and discussion. It would be awful for everyone if IP holders could take down any review, reverse engineering, or indexes they didn’t like. That would be the dream of every corporation, bully, troll, or wannabe autocrat. It really shouldn’t be legislated.

    AI training isn’t only for mega-corporations. After we've gone through and gutted all of our rights and protections like too many people want to do, we'll have handed corporations a monopoly of a public technology by making it prohibitively expensive to for us to keep developing our own models. Mega corporations will still have all their datasets, and the money to buy more. They might just make users sign predatory ToS too, allowing them exclusive access to user data, effectively selling our own data back to us. People who could have had access to a corporate-independent tool for creativity, education, entertainment, and social mobility would instead be worse off with fewer resources and rights than they started with.

    I recommend reading this article by Kit Walsh, a senior staff attorney at the EFF if you haven't already. The EFF is a digital rights group who most recently won a historic case: border guards now need a warrant to search your phone.

    You should also read this open letter by artists that have been using generative AI for years, some for decades. I'd like to hear your thoughts.

    • I have read that article and I have found it sorely insufficient at addressing the concerns of the artists who are having to deal with this new situation. The EFF is usually great but I cannot agree with them on this stance.

      You speak of "IP holders" and "corporations", seemingly to give a connotation of overbearing nameless organizations to any attempt at legislation, but you don't have a single word to say about the independent artists who are being driven out of their artistic careers by this. It doesn't sound like you even considered what their side is like, just that you decided that it's "morally right" to have free access to everyone's works for AI training.

      How fair is the "Fair Use" that lets artists get replaced by AI's trained on their works? Way to often AI proponents argue of current legal definitions as if this was merely a matter of some philosophical mind games rather than people's lives. The law exists to ensure people's rights and well-being. It's not sufficient for something to fit the letter of the law, if we want to judge it as just.

      I did read this open letter, although I already wasn't expecting much, and I can only find it sappy, shallow and disingenuous. They may say that they don't care about using AI to replicate others' works, not only that's not sufficient to prevent it, it doesn't address all the artists' works that were still used without permission, attribution or compensation even if they use the resulting AI to produce works that don't resemble any other work in particular.

      We see a unique opportunity in this moment to shape generative AI’s development responsibly. The broad concerns around human artistic labor being voiced today cannot be ignored. All too often, major corporations and other powerful entities use technology in ways that exploit artists’ labor and undermine our ability to make a living.

      But this has already failed. AI has already been developed and released irresponsibly. Corporations are already using it to exploit artists labor. Many major models are themselves an exploitation of artists' labor. These are hollow words that don't even suggest a way to address the matter.

      There is only one thing I want to hear from AI advocates if they intend to justify it. Not legal wording or technical details or philosophical discussions about the nature of creativity, because ultimately they don't address the material issues. Rather, how do they propose that the artists whose works they relied on ought to be supported. Because to scrape all their stuff and then to turn and say they are fated to be replaced, like many AI proponents do, is horribly callous, ungrateful and potentially more damaging to culture than any licensing requirement would be.

      • You speak of “IP holders” and “corporations”, seemingly to give a connotation of overbearing nameless organizations to any attempt at legislation, but you don’t have a single word to say about the independent artists who are being driven out of their artistic careers by this. It doesn’t sound like you even considered what their side is like, just that you decided that it’s “morally right” to have free access to everyone’s works for AI training.

        It is morally right to have to be able to use copyrighted material for whatever allows people to express themselves and enable the fair free flow of information. Artists are holders of IP in this case, but they are not corporations. Many seemingly want to go down the same path as abusive organizations like the RIAA. They seek to become abusers themselves and hobble people to keep them from participating certain conversations. That isn't right.

        How fair is the “Fair Use” that lets artists get replaced by AI’s trained on their works? Way to often AI proponents argue of current legal definitions as if this was merely a matter of some philosophical mind games rather than people’s lives. The law exists to ensure people’s rights and well-being. It’s not sufficient for something to fit the letter of the law, if we want to judge it as just.

        AI aren't people, they are a tool for people to use, and all people have a right to self-expression and that includes the training of AI. What some people want would give too much power over discourse to a few who have a financial and social incentive to be as controlling as possible. That kind of balance would be rife for abuse and would be catastrophic for everyone else. Like print media vs. internet publication and TV/Radio vs. online video, there will be winners and losers, but I think this will all be in service of a more inclusive, decentralized, and open media landscape.

        I did read this open letter, although I already wasn’t expecting much, and I can only find it sappy, shallow and disingenuous. They may say that they don’t care about using AI to replicate others’ works, not only that’s not sufficient to prevent it, it doesn’t address all the artists’ works that were still used without permission, attribution or compensation even if they use the resulting AI to produce works that don’t resemble any other work in particular.

        You simply don't have to compensate someone so analyze public data. That would be like handing someone a flyer for lessons and then trying to collect a fee because they got good at the same kind of thing you do. They put in all the work, and they do new stuff that's all their own.

        We see a unique opportunity in this moment to shape generative AI’s development responsibly. The broad concerns around human artistic labor being voiced today cannot be ignored. All too often, major corporations and other powerful entities use technology in ways that exploit artists’ labor and undermine our ability to make a living.

        But this has already failed. AI has already been developed and released irresponsibly. Corporations are already using it to exploit artists labor. Many major models are themselves an exploitation of artists' labor. These are hollow words that don't even suggest a way to address the matter.

        There is only one thing I want to hear from AI advocates if they intend to justify it. Not legal wording or technical details or philosophical discussions about the nature of creativity, because ultimately they don't address the material issues. Rather, how do they propose that the artists whose works they relied on ought to be supported. Because to scrape all their stuff and then to turn and say they are fated to be replaced, like many AI proponents do, is horribly callous, ungrateful and potentially more damaging to culture than any licensing requirement would be.

        If I can't use legal wording, technical details, or philosophy, how am I supposed to be able to explain? Your goal seems to be only to avoid or dismiss the complexity, nuance, or validity of any explanation. The best I can do is: It isn't exploitation to analyze, reverse engineer, critique, or parody. It took us 100,000 years to get from cave drawings to Leonard Da Vinci. This is just another step, like Camera Obscura. We're all standing on the shoulders of giants. We learn from each other and humanity is at its best when we can all share in our advancements. Calling this exploitation is self-serving manipulative rhetoric that unjustly vilifies people and misrepresents the reality of how these models work. And I never said anyone was fated to be replaced, you're putting words in my mouth.

        Generative AI is free and open source. There is a vibrant community of researchers, developers, activists, and artists who are working on FOSS software and models for anyone to use. There's a worldwide network working for the public, often times leading research and development, for free. We'd like nothing more than to have more people join us, because together we are stronger.

        I understand you're passionate about this topic, and I respect your feelings. But, I think that you use manipulative language, personal attacks and misrepresenting of arguments to get out of giving any explanation. You have not provided any support or reasoning, and you ignored the ponts and facts I presented. The way you talk to people isn't fair, and I don't really feel like continuing this discussion, but thanks for listening.

105 comments