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Somebody got mad photo skillz.
AI I'm guessing
Oh, hardly. You just mask the puppies and overlay a multiply or desaturate layer. AI is terrible with text and would have to source this from something older.
This is photo editing skill.
Nah, I know it's possible to do similar with just photoshop but those puppies look clearly AI generated. Just zoom in on their eyes. pretty sure this is part of the trend right now to use AI to create an image from text prompt + a reference image. The text is from the reference image. Started from these neat images here and devolved into ones like this lol.
Well, to be fair, if I was making something like this it would generally be more sophisticated than "SEND NUDES".
Finding out that they just used some Midjourney shit really sucks all of the magic or of this.
Most people don't understand blending modes, much less transparency masking. But you're right that's how to get this lighting effect.
Whether this image in particular is AI, beats me. But you know your stuff.