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Shoppers say they want sustainable goods, but won't pay more

www.reuters.com Shoppers say they want sustainable goods, but won't pay more

Consumer goods makers and retailers investing in sustainably made products after years of shopper outcry, say they face an uphill struggle convincing people to switch when those products cost more or look inferior.

Shoppers say they want sustainable goods, but won't pay more

Figures. 🙄

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