Cadbury dropped from royal warrant list for first time in 170 years
Cadbury dropped from royal warrant list for first time in 170 years
Chocolate maker one of 100 previous suppliers to royal household to be stripped of accolade under King Charles
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Can someone explain to me what is this warrant list? What does it bring to companies in it?
It's like "the official chocolate company of the Philadelphia Eagles".
https://en.wikipedia.org/wiki/Royal_warrant_of_appointment_(United_Kingdom)
Talk American to me any time.
The warrant enables the supplier to advertise that they supply to the royal family.
https://en.wikipedia.org/wiki/List_of_royal_warrant_holders_of_the_British_royal_family
Gotcha so nothing burger then.
There is absolutely no reason why anyone in the world should give a shit about some irrelevant family.
No, but it implies that the brand has attained a certain level of quality to the point where some rich pleb sponges have decided they rather like it. The papers want to know who's shirts you wear...
Like it or not (personally I don't) lots of brits care about them. And a surprising amount of non brits too
Sure but it’s an extreme minority. This is like caring what the kardashians are doing.
That is, unfortunately, not an extreme minority.
Get out of your bubble. There are 8 billion people on the planet. The combination of the people who care about the Royale family and the kardashians is a minority.
Not if you take into consideration network effects it's not.