What moves this beyond Third party pays consulting firm for political campaign work that had previously done work for one of the duopoly parties.... Like who else is there to hire for this kind of thing?
You asked what was different, I answered your question.
There are enough that she could find one that wasn't run by an insurrectionist if she cared. No one is going to look into who fixed your sink because no one cares. Half of politics is optics and making sure the people working for you aren't going to make you look bad.
You act like there is a American presidential campaign consulting company that'll do business with a third party on every street corner lol. How do you know there are "enough" other options lol. I think you just want this to fit your narrative