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How do we get "normies" to adopt the Fediverse?

This is a follow-up from my previous thread.

The thread discussed the question of why people tend to choose proprietary microblogging platfroms (i.e. Bluesky or Threads) over the free and open source microblogging platform, Mastodon.

The reasons, summarised by @[email protected] are:

  1. marketing
  2. not having to pick the instance when registering
  3. people who have experienced Mastodon's hermetic culture discouraging others from joining
  4. algorithms helping discover people and content to follow
  5. marketing

and I'm saying that as a firm Mastodon user and believer.

Now that we know why people move to proprietary microblogging platforms, we can also produce methods to counter this.

How do we get "normies" to adopt the Fediverse?

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  • There are some loud voices in the fediverse who don't want it to be very welcoming. Here are a couple examples:

    Threads defederation - what could onboard people to the fediverse faster than a giant platform run by Facebook joining? Yes, I hate Facebook as much as everyone else here, but they're making an offramp for their users and half the fediverse wants to close that off?

    Overbearing enforcement of norms - yes, it's good if people put alt text on their images and content warnings on stuff lots of people find upsetting. It's harmful to hassle people about it until they leave.

    I think people who a small network with strong social norms are better off on servers that are selective about what they federate with to ensure stricter adherence to the preferences of their users. One of the great things about federated systems is that users can pick a place that's run in a way that works for them.

174 comments