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Me: I need some tires.
Michelin: No problem, anything else?
Me: I don't suppose you know where I can get a list of the best restaurants in the world?
Michelin: You're not gonna believe this.
The whole point of the Michelin guides were originally to entice people to drive more to visit hotels and restaurants and such, thus leading to more tire wear which would lead to more tire sales, and eventually more money for Michelin.
I like that the Guinness Book of World Records was created because the manager of Guinness Breweries wanted to stop arguments in pubs (and keep people drinking).
The Guinness Book of World Records is in the Guinness Book of World Records itself, for being the book most stolen from libraries.
They have been playing us all along