Same. I've been thinking of replacing the cheap immersion circulator we have, and was going to go with Anova. This blatant enshittification is enough to make me look elsewhere.
Fair point. I just don't like the move, and don't want to support a company doing it. Even putting that aside, it really makes me worried that they're at the point that they're trying to ride on their reputation while increasing profit margins. It makes me think that, if I buy their newer models, they're more likely to cheap out but charge more.