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So this, from Firefox, is fucking toxic: https://mstdn.social/@Lokjo/112772496939724214
You might be aware Chrome— a browser made by an ad company— has been trying to claw back the limitations recently placed on ad networks by the death of third-party cookies, and added new featu...
I've read up on how it works and it says it's tracking how well or badly ads perform when shown to me. That's tracking ads, otherwise called ad tracking.
It's tracking how well ads perform without tracking individual users. Tracking ads isn't the problem. Tracking users is the problem. Before this the only way to track ad performance was by tracking users. This is a way to track ad performance without tracking users.
Tracking ads is also a problem, just a different one. The whole point of ads is to manipulate your behavior. There's plenty of reason to not want to make that more effective